Erika Andreetta

Partner PwC Italy, EMEA Fashion & Luxury Leader

Biography

Erika Andreetta, PwC Partner, is responsible for delivering consulting services in the Retail & Consumer sector, with a particular focus on the Luxury & Retail market.

As a management engineer, she joined PwC Consulting in 1999 and has consistently worked with key players in the Made in Italy sector at the EMEA leadership team level.

She has personally overseen significant internationalization processes for leading groups in the Chinese market and was an active member of the CINDIADesk at PwC from 2000 to 2006.

Currently, she provides support to high-potential companies in promoting Made in Italy globally and engages in System projects that impact our production chains and sustainability themes.

A vigilant observer of consumer evolution, over the last five years, she has studied the impact of omnichannel strategies in the Made in Italy sectors through PwC's observatories: the Global Consumer Insight Survey (27 countries, 21,000 consumers) and Italian and international studies on Millennials and Generation Z. She is also a member of Get it Fair, the first international certification system for the textile and apparel supply chains in emerging countries, promoting responsible labeling.

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