Yuting Ma (Candy)

Partner, PwC Shanghai, Deals Strategy

Biografia

Candy has 16 years corporate and deals strategy advisory experience for corporate and PE clients, with a focus on retail and consumer markets. She specializes in market entry, deal strategy, partner/target search, commercial due diligence, business plan review and feasibility study.

She graduated from Fudan University, with a Bachelor degree in Economics. She is a CFA charter holder.


Her selected experience includes:

Food service: deal advisory for a leading QSR group in China, including deal strategy, target screening, buy-side due diligence and PMO, post-deal integration; commercial due diligence on a number of leading online food ordering and delivery platforms in China; Target screening for a leading Asian food service group

Food ingredients: China modified starch additive market expansion strategy for an Asian conglomerate; commercial due diligence for a global food and agriculture group on a food additive target, including post-deal synergy analysis

Fresh food: commercial due diligence on a global aquaculture company; China swine market study for an Asian investor

Dairy: China strategy review for a leading global dairy company

Beauty: commercial due diligence on a cosmetics ODM/OEM company in China; due diligence on a domestic medical mask company

Retail and fashion: market entry strategy for a leading European grocery retailer; store location assessment for a global leading apparel brand; commercial due diligence on a domestic consumer health retail chain

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